Page 69 - Superintendent Annual Report 24-25

implementing a praise-forward system at Roosevelt ES supported a 78% reduction in behavioral incidents. These
accomplishments underscore the efficacy of the District’s community partnerships.

STRATEGIC COMMUNICATIONS AND ENGAGEMENT

Promoting the School District of Palm Beach County as “Your Best Choice” remains the focus of the Department
of Strategic Communications and Engagement.

The Step into Kindergarten campaign helps families make important decisions regarding their children’s
educational journeys. In collaboration with the Department of Early Childhood Education, the annual school
meet-and-greet events were rebranded as Kindergarten Kickoff. This marketing campaign featured a dedicated
webpage, billboards, television and radio commercials, print materials, and digital signage to promote early
kindergarten enrollment.

Fall and spring recruitment campaigns attracted qualified candidates to work for the District. The department
created and executed Human Resources campaigns in English and Spanish, using television commercials, radio
and transit shelter advertisements, emails, and social media.

Leading up to Election Day, the department produced an informational video series titled, “Strong Schools,
Strong Communities,” to educate the public on the impact of the One-Half Cent Tax. The series highlighted how
the renewed funding would continue to support critical improvements across the District.

To empower schools in recruiting students, The Education Network produced 30 new promotional videos
tailored to each school, showcasing their unique programs and activities. The Education Network created
engaging content for social media followers and continued to produce successful video series like “Burke at
Work” and “Thank a Teacher.” The updated formatting of Spanish and Haitian Creole video content facilitated
better communication within the community.

To improve transparency and convenience for community members, the Public Records Management Office
provided timely and efficient services to record requestors, including the implementation of online payment
methods.

EDUCATE | AFFIRM | INSPIRE 69