Page 114 - Superintendent Annual Report 24-25

The department hosted a series of virtual recruitment chats, allowing prospective candidates to engage with
administrators while receiving information about certification options. These sessions proved instrumental
in securing numerous hires for priority schools. The department designed, produced, and distributed recruit-
ment postcard calendars to all District-operated schools, showcasing the multiple benefits and opportunities
of joining the team of dedicated professionals at each school.

The department invested in a branding campaign with Glassdoor and Indeed to increase the District’s visibility
to job seekers and strengthen brand awareness among targeted candidates. As a result of this investment, the
School District of Palm Beach County ranked highest among key competitors for brand impression on these
platforms. Furthermore, the department curated a mailing list of over 28,000 potential instructional candidates
interested in working in the District. Job flyers highlighting school-specific vacancies were sent to individuals
on the mailing list.

Bus shelter advertising

The department hosted a series of virtual recruitment chats, allowing prospective candidates to engage

with administrators while receiving information about alternative certification options. These sessions

proved instrumental in securing numerous hires for priority schools. The department designed, produced,
and distributed recruitment postcard calendars to all District-operated schools, showcasing the multiple

Proud Kids marketing campaign
benefits and opportunities of joining the team of dedicated professionals at each school.

Magazine advertisement

Recruitment postcard
School District calendar postcard Postcard listing benefits of working for the District

The department invested in a branding campaign with Glassdoor and Indeed to increase the District’s
visibility to job seekers and strengthen brand awareness among targeted candidates. As a result of this
114 SUPERINTENDENT ANNUAL REPORT
investment, the School District of Palm Beach County ranked highest among key competitors for brand
impression on these platforms. Furthermore, the department curated a mailing list of over 28,000 potential

instructional candidates interested in working in the District. Job flyers highlighting school-specific vacancies
were sent to individuals on the mailing list.

Additionally, the department vetted the applicant pool to identify candidates with current Statements of
Eligibility. This list was shared with principals, which expedited the filling of nearly 50 vacancies.
Furthermore, the District’s partnership with Educational Partners International resulted in the placement of
66 international teachers in classrooms throughout the District.