Page 76 - Technology Plan for School Years 2017 to 2021

employees and community members to download for free then “follow” the District and all
schools of their choice. The app will be integrated with the web content management
system, including all District and school websites, to ensure messaging is consistent across
all platforms and devices.

A District app will allow for parents, guardians, and the community to sync their calendars to
important events, look up and contact school or District personnel easily, and even navigate
to District facilities and schools. The District APP will also provide the ability for students,
parents/guardians and community members to send tips and messages about issues like
bullying, the condition of facilities, a positive or negative experience with a school or
employee or other important topics for which the District would like to solicit stakeholder
feedback.

Social Media
Many of our schools, as well as the District Office, maintain a presence on social media sites
such as Facebook, Twitter, and Instagram. During the life of this plan, District leaders will be
able to push information to any or all of those social media sites simultaneously. They also
will be able to monitor all District and school social media content from one location.

Mass Notification System
The District uses a hosted mass notification system to send automated calls and texts to
parents/guardians and employees. Individual schools use the system to send calendar
event reminders and other announcement-type calls to their parents and guardians. The
system automatically calls parents/guardians when their child is absent from school. The
Superintendent uses the system to reach all parents, guardians and employees as it relates
to emergencies, start of school, important testing dates, etc. The Food Service department
uses the system to automatically contact parents/guardians when their child’s lunch
account balance reaches below a threshold. During the life of this plan, those services will
continue but will be coordinated and integrated with the other communication methods
outlined in this chapter, to ensure consistent and comprehensive information reaches the
proper stakeholder groups.

School leaders and key District personnel will receive continuous professional development
on the use and deployment of these features to ensure maximum utility and stakeholder
engagement.

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