Page 79 - Demo

EDUCATE | AFFIRM | INSPIRE 79STRATEGIC COMMUNICATIONS AND ENGAGEMENTThe Department of Strategic Communications & Engagement continued to promote the District as %u201cYour Best Choice.%u201d The Chief of Strategic Communications & Engagement led the Superintendent%u2019s Enrollment Strategy Committee in reviewing practices and recommending operational improvements to increase student enrollment. FY26 accomplishments included:%u2022 Targeted Enrollment MarketingMultimedia campaigns for kindergarten registration, Choice programs, Controlled Open Enrollment, and employee recruitment spanned television, radio, movie theaters, digital ads, and social media.%u2022 School-Based SupportStaff produced 150 videos for 50 campuses and provided specialized support for school websites. Collaborative efforts gave schools high-quality, informative, and welcoming digital spaces to showcase their unique programs. The department also supplied campuses with marketing tools and social media tips to boost enrollment.%u2022 SurveyA text-message survey was sent to non-returnng families to gather feedback and insights to inform improvements and future recruitment strategies. %u2022 Digital Growth and EngagementDistrict social media grew by more than 22,000 followers, with content available in English, Spanish, and Haitian Creole. Email newsletters achieved a 56% open rate, 19% above the industry average.%u2022 Earned Media and Reputation Management Strategic media pitches secured frequent positive coverage of student, staff, and school achievements. Notable highlights included the successful opening of Saddle View ES.Digital advertisement for the Choice and Career Programs application