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EDUCATE | AFFIRM | INSPIRE 165CATCH THE WAVE: EMBEDDING A CULTURE OF SERVICE EXCELLENCEThe District strengthened its commitment to customer service excellence by expanding Strategic Plan Initiative D.2a. The Catch the WAVE program set clear standards for positive interactions, ensuring that every student, parent or guardian, and staff member felt valued and respected. External recognition from Cognia Accreditation and The Sterling Council validated this approach. Internally, a Customer Service Manager led the implementation of a standardized operational framework to sustain these high standards.Accomplishments included:%u2022 A partnership with the Department of School Improvement supported the initiative%u2019s use of data to guide conversations and drive targeted improvements. %u2022 Professional learning opportunities for staff enhanced service skills District-wide.%u2022 District-wide tracking systems were implemented to monitor services and strengthen accountability.%u2022 A total of 2,303 training sessions supported a consistent service culture.%u2022 Branded materials distributed to staff served as a visible sign of service commitment.The Customer Service Kudos program showed measurable growth, with 342 recognitions recorded by June 2026. This volume averaged three recognitions per day and represents a 168% increase over FY25. Public and peer-to-peer communication platforms consistently celebrated employees who embodied a welcoming, service-first mindset. This recognition reinforces a culture of excellence throughout the District.Our CommitmentWAVEWe WELCOME everyone toour schools and buildings.We ACHIEVE the best possibleoutcomes for our customers.We VALUE everyone,everywhere, every day.We EXCEED our customers%u2019expectations whenever andwherever we can.Because our community matters, our customer service matters!Catch the WAVE banner