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126 SUPERINTENDENT ANNUAL REPORTDistrict Awareness Campaign Integration The message, %u201cIt%u2019s OK to be OK. It%u2019s OK to not be OK. It%u2019s OK to ask for help,%u201d remains widely integrated across District communications. This campaign has helped reduce stigma and increase student self-referrals, improving timely access to support. Figure 7Total Referrals to School-Based ProfessionalsSchools are supported by highly trained mental health professionals, including school behavioral health professionals, co-located clinicians, counselors, and psychologists, all of whom play critical roles in meeting students%u2019 needs. Through their coordinated efforts, the number of students receiving services increases significantly each year. This growth, driven by greater awareness and more streamlined access to school-based supports, reduces barriers and ensures students receive timely care. Figure 8Services by School-Based ProfessionalsReferralsTotal Referrals025005000750010000FY24 FY25 FY26Students ServicedTotal Services02000400060008000FY24 FY25 FY26