Develop marketing techniques to communicate our products and services to stakeholders - 2 of 5 years
Power-Up Rockets To Success
Partnered with The Education Network to develop a “Power Up with Breakfast” video (see below)
Marketing Campaign Continues to Reach More Children
School Food Service is very proud of its marketing campaign this year for one very important reason; it worked. A special thank you to Robert Canane - SFS | MediaDESIGN for all of his creative ideas and designs that continue to provide excellent marketing for our program.
Breakfast participation increased by almost 50,000 meals and lunch participation increased by over 325,000 meals. Please see the tabs below for an overview of our marketing for the 2014-2015 school year:
Breakfast
- default_titleDesigned four marketing posters, 2 for elementary schools and 2 for middle and high schools - (see images left)
- default_titleDesigned vehicle wraps for our Field Specialist Vehicles (8 total - see vehicle wrap tab below)
- default_titleSent a Parentlink call out to all households
- default_titleMailed our School Meal Programs marketing booklet to all households with registered students - (see marketing booklet tab below)
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- default_titleProvided Power Up with Breakfast pencils again this year to all students and communicated to principals via our “Keeping You Informed” (LINK) (above)
- default_titleContinued to display our Power Up With Breakfast banner on school fences (see image below)
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- default_titleOffered a special fruit freeze to students as a customer appreciation treat
- default_titleDeveloped a flyer to market the customer appreciation day (see below)
- default_titleDeveloped a National School Lunch Week banner for our website and the Nutrislice website (see below)
- default_titleUtilized Parentlink to call all students
- default_titleDeveloped marketing kits (see images right)
- default_titleCollaborated with The Education Network to have media coverage at Everglades Elementary school (see video below right)
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- default_titleParentlink phone call to all students
- default_titleDeveloped marketing kits
- default_titleDeveloped a Florida School Breakfast Week banner for our website and the Nutrislice website
- default_titleCollaborated with The Education Network to have media coverage at Timber Trace Elementary School
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Rethinking Supper
In the 2014-2015 school year, piloted the USDA Afterschool Meal Program in four elementary schools (Forest Park Elementary, Hope Centennial Elementary, C.O Taylor Elementary, and Highland Elementary.) The program was started in October and served a total of almost 50,000 meals during the year. In order to market the program we developed a Rack card which was sent home with students attending aftercare at the four schools piloting the Supper Program.
Developed various banners (right) for the School Food Service website to market the following initiatives:
- default_titleFood Allergy Awareness Month
- default_titleNational Nutrition Month
- default_titleFlorida School Breakfast Week
- default_titleNational School Lunch Week
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Developed various banners (below) for the School Food Service website
Free cupcakes were offered to each student who received a meal for one day in May as a thank you for participating with us throughout the year. A Parentlink call was made to all households to notify them of the special treat. A poster (above) was displayed on the serving line to market the special day.
A 100 calorie treat was offered to students for customer appreciation on the 100th day of school on January 20, 2015. A poster (above) was displayed on the serving line to market the special day.
Prior to Spring break and St. Patrick’s Day students were able to get a sour apple 100% fruit juice slushy with their lunch on Friday, March 13, 2015. A poster (above) was displayed on the serving line to market the special day.
Offered a special fruit freeze to students as a customer appreciation treat prior to winter break
Developed a flyer to market the winter break customer appreciation day (above)
Developed a flyer to market the winter break customer appreciation day (above)
- default_titleProvided Marketing kits to 105 schools to assist School Food Service Mangers in participating at their school’s kindergarten roundup
- default_titleProvided all elementary schools with a marketing poster, business cards, tri-fold program booklet and pencils
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- default_titleSent to all households with students registered with the School District of Palm Beach County a 20 page booklet to summarize the services we provide.
- default_titleThe booklet was translated into Spanish and Creole. Spanish booklets were mailed to households and the Creole booklets were available on request.
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- default_titleWas awarded the USDA Southeast Region Best Practice Award for our creative marking with our booklet (letter, Award Plaque above)
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- default_titleCreated a thank you video that was sent via email to all School Food Service Managers to share with staff on May 1, 2015 (see video below)
- default_titleProvided School Food Service Managers with a kit of items to share with staff each day of the week
- default_titleHeld a staff appreciation day in May for school staff and provided them with apples and cupcakes
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Academic Success Starts Today Booklet
For years, strategies have been suggested to be implemented the day before or the day of a test, but in order to have a true impact these strategies need to be implemented well in advance of any testing. This booklet was designed with consistency in mind. It is the routines that are learned and utilized each day that lead to success, and this booklet provides various strategies and links to resources, that students may find beneficial. Some of the most successful people in history used these techniques.
For years, strategies have been suggested to be implemented the day before or the day of a test, but in order to have a true impact these strategies need to be implemented well in advance of any testing. This booklet was designed with consistency in mind. It is the routines that are learned and utilized each day that lead to success, and this booklet provides various strategies and links to resources, that students may find beneficial. Some of the most successful people in history used these techniques.
“A Goal Without a Plan... is Just a Dream. You can do anything you set your mind to when you have vision and determination…and this is a powerfull resource on how to setup a routine to which you can adhere.” - Steve Bonino
“Being successful in school starts today! When students develop a positive attitude, have focused thinking, practice healthy habits, and use study strategies that work; they are more likely to do well in class and on tests. The Academic Success Starts Today guide is designed to get you and your students started on this journey. Inside you will find tools, strategies, print materials and online resources to incorporate into your school day. I encourage you to take a few minutes, several times a week to share these valuable success tips.” - Karen Whetsell
“Being successful in school starts today! When students develop a positive attitude, have focused thinking, practice healthy habits, and use study strategies that work; they are more likely to do well in class and on tests. The Academic Success Starts Today guide is designed to get you and your students started on this journey. Inside you will find tools, strategies, print materials and online resources to incorporate into your school day. I encourage you to take a few minutes, several times a week to share these valuable success tips.” - Karen Whetsell
Powerful Marketing
One of the goals of the School Food Service Department is to promote participation. We are here to provide food to fuel the students throughout the day so they can stay focused and be successful. In order to reach more parents and students with the message about our services we designed and purchased vehicle wraps for eight Field Specialist vehicles.
From Seedlings Large Oaks Grow
School Food Service began its garden initiative this year to support schools with garden resources. School gardens provide many benefits to students. A few of those benefits are listed below:
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- Provides opportunities for recreation, exercise, education, and to spend time in nature
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- Produces nutritious food that can be shared with students to reduce their families’ food expenditures
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- Encourages self-reliance
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- Stimulates social interaction
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- Preserves green space
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- Beautifies school grounds
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- Creates opportunity for donations to food pantries
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The Garden Guide was developed as an electronic guide and is located on the School Food Service website. Additionally copies were printed and shared at the Districts Green Conference. A bulletin was sent to Principals notifying them of this resource.
Recharge with Afterschool Snacks
The Afterschool Snack Program is offered in many schools throughout Palm Beach County. We developed the rack card below to market the program to qualifying schools in the hopes that more schools would choose to participate. 2 snack programs were added this past year.
The Afterschool Snack Program is offered in many schools throughout Palm Beach County. We developed the rack card below to market the program to qualifying schools in the hopes that more schools would choose to participate. 2 snack programs were added this past year.
Need Verbiage
In order to pilot the vending machines in schools we needed some way for the students to know what items comprised a meal and how to make their selections. The poster pictured below and to the right was designed and utilized at all of the schools piloting this program.
In order to pilot the vending machines in schools we needed some way for the students to know what items comprised a meal and how to make their selections. The poster pictured below and to the right was designed and utilized at all of the schools piloting this program.
Need Verbiage
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- default_titleIn order to provide a staff identity and sense of cohesiveness our Kids First T-shirt was redesigned to include our motto of Kids First … Providing Food For Thought. This shirt is now our standard uniform for all School Food Service school staff.
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- default_titleDeveloped a Food Day banner for our website and the Nutrislice website
- default_titleFresh cut pineapple was offered as a special fruit choice on Food Day
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Educating students, staff, and parents on nutrition is very important to School Food Service. This year a web page was developed that is dedicated to nutrition education. On this page visitors can find resources for students, parents, and teachers (right). Additionally, we continue to provide nutrition education at the school level through our Fresh Fruit and Vegetable Program, or Farm To School posters, our OrganWise Guys program and My Plate posters.
